Why Visuals Matter in B2B
I’ve talked before about the importance of finding content superheroes but I didn’t list the types of content they should produce. My point was…
storytelling
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How Fatherhood Has Made Me a Better B2B Communicator
Another year and another father’s day. I now understand why this was my father’s favorite holiday (mine too) and why he kept all…
Why Aren’t You Using More Stories? Here’s Why They Matter
The “human mind is a story processor, not a logic processor,” says Jonathan Haidt in a story last week in Scientific…