It seems we continue to reap the rewards as marketers of the latest digital improvements — from dashboards to metrics — but that doesn’t mean we can instantly do our jobs better. There remains a
Tag: Social Media
Kate and I will be down in Austin the next few days with 40,000 of our close personal friends to see what’s what at that SXSW Interactive thing. I’m going to be paying particularly close
Those who know me are aware that I’ve long been a Klout skeptic. Anyone who mostly does B2B communications should be, quite frankly. How pointless is it that we walk around bragging about some sort of “Klout”
10 Topics for My Social Media Marketing Class I’m doing my third go-around this spring teaching Transformative Social Media Strategies, an executive education courseat the University of St. Thomas Opus School of Business. This time I’ll be