Craft Work: What’s Your B2B Expertise?
It seems we continue to reap the rewards as marketers of the latest digital improvements — from dashboards to metrics…
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B2B Voices @ SXSW
Kate and I will be down in Austin the next few days with 40,000 of our close personal friends to…
Klout Gets Closer But Can It Ever Arrive?
Those who know me are aware that I’ve long been a Klout skeptic. Anyone who mostly does B2B communications should be, quite…
10 Topics for My Social Media Marketing Class
10 Topics for My Social Media Marketing Class I’m doing my third go-around this spring teaching Transformative Social Media Strategies, an executive…