This week Paul Gillin and I discussed on the latest episode of FIR B2B the “impact” of social media. As Paul pointed out, a new survey finds that CMOs expect social media spend to grow from 7.4% of budgets to 10.1%
Tag: measurement
It’s impossible to not talk about data these days. In fact, when I speak at conferences or talk with other communicators the questions and discussions often turn to metrics, analytics, data and evaluation. In fact, Paul
Another year and another post to avoid making predictions for next year. Frankly, there are too many…some good, some not. Last year, I used this space to talk about what actions were on my calendar for 2012, and I’m
A little more than five years ago we started our efforts in social media on an obscure website called Facebook. It was a step into uncharted waters at the time, but there was something about directly connecting
It’s been a busy week in social media as cities, brands and people came together to discuss all things social — from Facebook’s initiative to remove bots to Instagram overtaking Twitter on mobile phones. We decided to pull together