How Do You Define “Impact” in B2B?
This week Paul Gillin and I discussed on the latest episode of FIR B2B the “impact” of social media. As Paul pointed out, a new…
measurement
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When Dealing with Big Data Ask the Right Questions
It’s impossible to not talk about data these days. In fact, when I speak at conferences or talk with other…
Three Areas for B2B Communicators to Focus in 2013
Another year and another post to avoid making predictions for next year. Frankly, there are too many…some good, some not. Last year,…
Five Lessons Learned After Five Years of B2B Social Media
A little more than five years ago we started our efforts in social media on an obscure website called Facebook. It was…
Social Media Week: The B2B Content You May Have Missed
It’s been a busy week in social media as cities, brands and people came together to discuss all things social…