LinkedIn Showcase Pages Put More Focus on Customers
I’m a long-time believer in using LinkedIn Groups to create communities for B2B brands. In fact, I’ve been using the…
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What Does Twitter’s IPO Mean for B2B Communicators?
Recent news of Twitter’s IPO have many stakeholders in social media wondering what’s next. In fact, we should see the IPO…
The Future of Social Media is Not Digital
I spoke at three separate events last week with a focus on how social media has disrupted B2B communications and…
SXSW: Vertical Communities Seeing Growth
I attended a SXSW session yesterday called “Professions Go Social,” which looked at how new profession-based social networks have emerged to extend…
Social Media Week: The B2B Content You May Have Missed
It’s been a busy week in social media as cities, brands and people came together to discuss all things social…