Use the Force of Your Influence, Luke!
Much has been made about often-provocative attempts to measure social influence, driven particularly by companies like Klout, Kred, Traackr, Appinions, and now apparently LinkedIn. I’m…
Thoughts on B2B marketing and PR in the new age…
Much has been made about often-provocative attempts to measure social influence, driven particularly by companies like Klout, Kred, Traackr, Appinions, and now apparently LinkedIn. I’m…
Those who know me are aware that I’ve long been a Klout skeptic. Anyone who mostly does B2B communications should be, quite…