This week Paul Gillin and I discussed on the latest episode of FIR B2B the “impact” of social media. As Paul pointed out, a new survey finds that CMOs expect social media spend to grow from 7.4% of budgets to 10.1%
Tag: evaluation
It’s impossible to not talk about data these days. In fact, when I speak at conferences or talk with other communicators the questions and discussions often turn to metrics, analytics, data and evaluation. In fact, Paul