There has been much ado about content — from curation to evaluation – and the rapid rise of content management is no mistake. Content has become central to so many B2B brands. But content isn’t just about the heavy lifting
Tag: Content management
Sometimes all you need is 15 minutes. In a mini session at SXSW Interactive yesterday, Craig Peters, CEO of Awasu Design, provided some great tips to keep creative content projects (digital or not) on track. As this has
I believe very strongly in an approach to campaigns that my agency, Weber Shandwick, calls Content Fusion. It basically says instead of starting with, “Hey, we need a news release about X,” we should start with the
Please, no more references that content is king. I’ve lived in London long enough and have read my children’s school lessons to know that kings don’t last and the rule usually ends poorly. Yesterday, I