Kate and I will be down in Austin the next few days with 40,000 of our close personal friends to see what’s what at that SXSW Interactive thing. I’m going to be paying particularly close
Tag: B2B
A prospective client I met with a couple weeks ago asked us about ways to address their challenges in gaining industry exposure as an “ingredient brand.” I gave an answer, which I’ll share with you,
Research is showing senior communications executives are worrying more about perceptions of their respective industries, not just their own companies or products. In fact 51 percent of senior corporate communications professionals believe consumer attitudes towards