I was fortunate enough to be interviewed by review on the topic of social media for B2B brands. Some of the things I was asked to discuss include many timely topics around managing big data, integrated social
Tag: B2B social media
When you think of five brands that inspire you which names come to mind? Think of a few right now. I’ll wait. Now, how many of you thought of a least two companies that are
Social media continues to change the way brands communicate with stakeholders. Its introduction into the our arsenal of tactics has provided many benefits, including the ability to share important information, listen to feedback and connect
It seems we continue to reap the rewards as marketers of the latest digital improvements — from dashboards to metrics — but that doesn’t mean we can instantly do our jobs better. There remains a
This question was posed to me by Paul Gillin for a Q&A I did with him for BtoB Magazine. There are a number of ways to define the word “need” but it is a good question for companies
How ironic that 25,000 digitally connected interactive pros have to fly to Austin each year to network with each other and find out what’s new, right? Actually, it’s not ironic at all that SXSW Interactive should be
Kate and I will be down in Austin the next few days with 40,000 of our close personal friends to see what’s what at that SXSW Interactive thing. I’m going to be paying particularly close
I had the privilege of joining Shel Holtz and Neville Hobson the week of February 11 on their show for a discussion on B2B social media. We’ve continued to shape communications around social media in financial services at the exchange and
It’s been a media frenzy for Facebook surrounding it’s recent IPO and reaching one billion users around the world. Some now believe that Facebook’s target is on professional users, which is a good thing for B2B communicators. Facebook has done
One of the benefits of living in London was the opportunity to attend and be a part of the Olympic events. We were fortune enough to attend three events and my oldest daughter’s school spent