LinkedIn Showcase Pages Put More Focus on Customers
I’m a long-time believer in using LinkedIn Groups to create communities for B2B brands. In fact, I’ve been using the…
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What Does Twitter’s IPO Mean for B2B Communicators?
Recent news of Twitter’s IPO have many stakeholders in social media wondering what’s next. In fact, we should see the IPO…
A Discussion on Trends in B2B Social Media
I was fortunate enough to be interviewed by review on the topic of social media for B2B brands. Some of the things…
Do B2B Companies Need Social Media?
This question was posed to me by Paul Gillin for a Q&A I did with him for BtoB Magazine. There are a number…
SXSW: R “Ray” Wang on Customer Engagement
I had an opportunity to sit down with R “Ray” Wang, CEO of Constellation Research, in San Jose a month…
SXSW: Vertical Communities Seeing Growth
I attended a SXSW session yesterday called “Professions Go Social,” which looked at how new profession-based social networks have emerged to extend…
SXSW: We Still Need to Get Together in the Real World?
How ironic that 25,000 digitally connected interactive pros have to fly to Austin each year to network with each other…
Where Does Facebook Fit in Your B2B Communications Plan?
It’s been a media frenzy for Facebook surrounding it’s recent IPO and reaching one billion users around the world. Some now believe that Facebook’s target…
Three Things B2B Communicators Can Learn from the Olympics
One of the benefits of living in London was the opportunity to attend and be a part of the Olympic…
Klout Gets Closer But Can It Ever Arrive?
Those who know me are aware that I’ve long been a Klout skeptic. Anyone who mostly does B2B communications should be, quite…
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