I had an opportunity to sit down with R “Ray” Wang, CEO of Constellation Research, in San Jose a month ago, and discussed his 9 Cs of Customer Engagement. As I have a SXSW Interactive video sharing
Tag: Aaron Pearson
Sometimes all you need is 15 minutes. In a mini session at SXSW Interactive yesterday, Craig Peters, CEO of Awasu Design, provided some great tips to keep creative content projects (digital or not) on track. As this has
I was able to hit two sessions yesterday afternoon in the Four Seasons here at SXSW, apparently ground zero for us more sober “enterprise” types, one on enterprise mobile apps and one on gamification + Big
Much has been made about often-provocative attempts to measure social influence, driven particularly by companies like Klout, Kred, Traackr, Appinions, and now apparently LinkedIn. I’m a tough critic of the effort myself, though I certainly praise the effort and find
Research is showing senior communications executives are worrying more about perceptions of their respective industries, not just their own companies or products. In fact 51 percent of senior corporate communications professionals believe consumer attitudes towards