A prospective client I met with a couple weeks ago asked us about ways to address their challenges in gaining industry exposure as an “ingredient brand.” I gave an answer, which I’ll share with you,
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Please, no more references that content is king. I’ve lived in London long enough and have read my children’s school lessons to know that kings don’t last and the rule usually ends poorly. Yesterday, I
Those who know me are aware that I’ve long been a Klout skeptic. Anyone who mostly does B2B communications should be, quite frankly. How pointless is it that we walk around bragging about some sort of “Klout”
Michael Pranikoff (@mpranikoff) and I met a few years at a PR Newswire event when I participated on a panel he moderated about social media (NOTE: Full disclosure, I am a client of PR Newswire). Since
Research is showing senior communications executives are worrying more about perceptions of their respective industries, not just their own companies or products. In fact 51 percent of senior corporate communications professionals believe consumer attitudes towards
The newspaper business is certainly getting a lot of attention these days, but not much of it is good news. The Newspaper Association of America recently released data on newspaper advertising revenue for the first quarter of
I got a lot of great insights from attended the BMA International Conference in Chicago the last week of May, which brought together a great mix of corporate and “agency” types to discuss B2B marketing. That included
10 Topics for My Social Media Marketing Class I’m doing my third go-around this spring teaching Transformative Social Media Strategies, an executive education courseat the University of St. Thomas Opus School of Business. This time I’ll be