Download: Aligning Campaign Effectiveness and Content

From The Oriella Digital Journalism Study study
From The Oriella Digital Journalism Study study

I continue to be impressed and enthused at the quantity and quality of B2B-focused content online. The discussions around content and analytics continue to drive B2B conversations. Here’s a weekly rundown at what you may have missed.

@b2community: The Evolved 3 C’s of Marketing [Infographic]

@juntajoe: Great example…How to Spark a Meaningful Connection Through B2B Content via @CMIContent

@btobmagazine: Study: Marketers question online advertising effectiveness @Adobe

@eloqua: 9 Internet Trends Charts You Need To See @BrennerMichael

@pauldunay: B2B Lags Behinds B2C in Online Customer Satisfaction

And more content you should read:

@PaidContentUk: Global study shows more journalists embrace social media — Germans not so much

@pgillin: How the world has changed: Economist survey finds #analytics now most desired #marketing skill

@journalismnews: Twitter opens up its analytics platform. Now everyone can check the performance of their tweets via @tnwtwit 

@donbart: Comments encouraged! New Post: A New Framework for Social Media Metrics & Measurement #MeasurePRt #SMMStandards