I had an opportunity to sit down with R “Ray” Wang, CEO of Constellation Research, in San Jose a month ago, and discussed his 9 Cs of Customer Engagement. As I have a SXSW Interactive video sharing
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Sometimes all you need is 15 minutes. In a mini session at SXSW Interactive yesterday, Craig Peters, CEO of Awasu Design, provided some great tips to keep creative content projects (digital or not) on track. As this has
I attended a SXSW session yesterday called “Professions Go Social,” which looked at how new profession-based social networks have emerged to extend B2B social networking beyond LinkedIn, moderated by Altimeter Group’s Rebecca Lieb. Some of the networks are doing quite
I was able to hit two sessions yesterday afternoon in the Four Seasons here at SXSW, apparently ground zero for us more sober “enterprise” types, one on enterprise mobile apps and one on gamification + Big
How ironic that 25,000 digitally connected interactive pros have to fly to Austin each year to network with each other and find out what’s new, right? Actually, it’s not ironic at all that SXSW Interactive should be
Kate and I will be down in Austin the next few days with 40,000 of our close personal friends to see what’s what at that SXSW Interactive thing. I’m going to be paying particularly close
While we continue to hear more about social media and the ways companies are leveraging these tools, I want to point out the significance of the business purpose for using them. As these tools have
10 Topics for My Social Media Marketing Class I’m doing my third go-around this spring teaching Transformative Social Media Strategies, an executive education courseat the University of St. Thomas Opus School of Business. This time I’ll be