It seems we continue to reap the rewards as marketers of the latest digital improvements — from dashboards to metrics — but that doesn’t mean we can instantly do our jobs better. There remains a
Category: Soap Box
This question was posed to me by Paul Gillin for a Q&A I did with him for BtoB Magazine. There are a number of ways to define the word “need” but it is a good question for companies
I spoke at three separate events last week with a focus on how social media has disrupted B2B communications and the way we operate. While there was a lot of focus on what we have accomplished and lessons
I had the privilege of joining Shel Holtz and Neville Hobson the week of February 11 on their show for a discussion on B2B social media. We’ve continued to shape communications around social media in financial services at the exchange and
More and more the focus around communications centers on content. While the platforms for communicating to our stakeholders remain important, having the right content to talk with customers and tell our stories remains one of
Another year and another post to avoid making predictions for next year. Frankly, there are too many…some good, some not. Last year, I used this space to talk about what actions were on my calendar for 2012, and I’m
A little more than five years ago we started our efforts in social media on an obscure website called Facebook. It was a step into uncharted waters at the time, but there was something about directly connecting
One of the benefits of living in London was the opportunity to attend and be a part of the Olympic events. We were fortune enough to attend three events and my oldest daughter’s school spent
Much has been made about often-provocative attempts to measure social influence, driven particularly by companies like Klout, Kred, Traackr, Appinions, and now apparently LinkedIn. I’m a tough critic of the effort myself, though I certainly praise the effort and find
Those who know me are aware that I’ve long been a Klout skeptic. Anyone who mostly does B2B communications should be, quite frankly. How pointless is it that we walk around bragging about some sort of “Klout”