I’m a long-time believer in using LinkedIn Groups to create communities for B2B brands. In fact, I’ve been using the group pages for more than six years to post content, connect our people with customers
Category: Soap Box
There was a great post I read last week from Gary Vaynerchuk. You can read it in its entirety here, but if you don’t have the time the headline says it all: You’re All Media Companies. Content and your
A manifesto should be something that motivates and inspires you as well as others. It should be a guide for your beliefs and values that you want people to know. If you search for “B2B Manifesto” you’ll come up
Recent news of Twitter’s IPO have many stakeholders in social media wondering what’s next. In fact, we should see the IPO filing today or tomorrow according to Quartz. If you plan to read the entire filing, here
I was fortunate enough to be interviewed by review on the topic of social media for B2B brands. Some of the things I was asked to discuss include many timely topics around managing big data, integrated social
One of the more challenging aspects of any career in B2B communication is creativity. There are many angles to this challenge (opportunity) and I’m often asked what fuels my ideas and what inspires me. I
If you missed it, in June PwC published a report about where the digital media market is going (Entertainment and Media Outlook: 2013-2017) and how companies should think about responding. While this is a report focused on the consumer
Another year and another father’s day. I now understand why this was my father’s favorite holiday (mine too) and why he kept all of the cards and gifts we made for him (I do the same). And there’s
When you think of five brands that inspire you which names come to mind? Think of a few right now. I’ll wait. Now, how many of you thought of a least two companies that are
The “human mind is a story processor, not a logic processor,” says Jonathan Haidt in a story last week in Scientific America. If you haven’t read it yet take some time to and think about the