Why Visuals Matter in B2B
I’ve talked before about the importance of finding content superheroes but I didn’t list the types of content they should produce. My point was…
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A Look Back at 2013
With the continued rise of digital in 2013 some of the themes and posts here reflected what many people were asking:…
LinkedIn Showcase Pages Put More Focus on Customers
I’m a long-time believer in using LinkedIn Groups to create communities for B2B brands. In fact, I’ve been using the…
Keeping Your Messages Connected
One of the more difficult things to do in communications is to connect everything – integrated marketing communications (IMC). It looks good on a PowerPoint slide, but…
Download: Aligning Campaign Effectiveness and Content
I continue to be impressed and enthused at the quantity and quality of B2B-focused content online. The discussions around content…
The Next Chapter for Social Finance and Three Things to Consider
Some of the biggest news the past two weeks in social media surrounded the SEC’s announcement and Bloomberg’s news around…
Social Media Management — My Point of View
Trying to manage content, technology and time today is a never-ending battle (and one that we always end up losing)….
Further Momentum with Financial Services and Social Media
There continues to be momentum in the use of social media in the financial services industry. Last week, I wrote…