I’ve talked before about the importance of finding content superheroes but I didn’t list the types of content they should produce. My point was that organizations should be looking at the right sources for content ideas — sales, research,
Category: Resources
With the continued rise of digital in 2013 some of the themes and posts here reflected what many people were asking: How do I create and manage content? With so much data coming in what matters
I’m a long-time believer in using LinkedIn Groups to create communities for B2B brands. In fact, I’ve been using the group pages for more than six years to post content, connect our people with customers
One of the more difficult things to do in communications is to connect everything – integrated marketing communications (IMC). It looks good on a PowerPoint slide, but implementing it can be filled with obstacles. Add to our workload all things real time and digital
I continue to be impressed and enthused at the quantity and quality of B2B-focused content online. The discussions around content and analytics continue to drive B2B conversations. Here’s a weekly rundown at what you may have missed.
Some of the biggest news the past two weeks in social media surrounded the SEC’s announcement and Bloomberg’s news around social media. But what does this mean for communicators? While this is a big win
Trying to manage content, technology and time today is a never-ending battle (and one that we always end up losing). So what can you do to manage all that you have to do? I was
There continues to be momentum in the use of social media in the financial services industry. Last week, I wrote about what is happening in the futures industry and the impact of social media, but a