Do B2B Companies Need Social Media?
This question was posed to me by Paul Gillin for a Q&A I did with him for BtoB Magazine. There are a number…
Discussion
Read More
The Future of Social Media is Not Digital
I spoke at three separate events last week with a focus on how social media has disrupted B2B communications and…
Three Areas for B2B Communicators to Focus in 2013
Another year and another post to avoid making predictions for next year. Frankly, there are too many…some good, some not. Last year,…
Five Lessons Learned After Five Years of B2B Social Media
A little more than five years ago we started our efforts in social media on an obscure website called Facebook. It was…
Three Things B2B Communicators Can Learn from the Olympics
One of the benefits of living in London was the opportunity to attend and be a part of the Olympic…
You Can’t Make a Great Cake Without Quality Ingredients
A prospective client I met with a couple weeks ago asked us about ways to address their challenges in gaining…
Are Newspapers Fading? And What Can B2B Communicators Do About it?
The newspaper business is certainly getting a lot of attention these days, but not much of it is good news….