A Manifesto for B2B Communicators
A manifesto should be something that motivates and inspires you as well as others. It should be a guide for your beliefs and values…
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Keeping Your Messages Connected
One of the more difficult things to do in communications is to connect everything – integrated marketing communications (IMC). It looks good on a PowerPoint slide, but…
What Does Twitter’s IPO Mean for B2B Communicators?
Recent news of Twitter’s IPO have many stakeholders in social media wondering what’s next. In fact, we should see the IPO…
Three Ways to Explore Big Ideas (Little Ones Too)
One of the more challenging aspects of any career in B2B communication is creativity. There are many angles to this…
What Are Your Future B2B Digital Media Plans?
If you missed it, in June PwC published a report about where the digital media market is going (Entertainment and Media Outlook: 2013-2017) and…
When Dealing with Big Data Ask the Right Questions
It’s impossible to not talk about data these days. In fact, when I speak at conferences or talk with other…
How Fatherhood Has Made Me a Better B2B Communicator
Another year and another father’s day. I now understand why this was my father’s favorite holiday (mine too) and why he kept all…
Can B2B Brands Inspire?
When you think of five brands that inspire you which names come to mind? Think of a few right now….
Why Aren’t You Using More Stories? Here’s Why They Matter
The “human mind is a story processor, not a logic processor,” says Jonathan Haidt in a story last week in Scientific…
Craft Work: What’s Your B2B Expertise?
It seems we continue to reap the rewards as marketers of the latest digital improvements — from dashboards to metrics…