A manifesto should be something that motivates and inspires you as well as others. It should be a guide for your beliefs and values that you want people to know. If you search for “B2B Manifesto” you’ll come up
Category: Discussion
One of the more difficult things to do in communications is to connect everything – integrated marketing communications (IMC). It looks good on a PowerPoint slide, but implementing it can be filled with obstacles. Add to our workload all things real time and digital
Recent news of Twitter’s IPO have many stakeholders in social media wondering what’s next. In fact, we should see the IPO filing today or tomorrow according to Quartz. If you plan to read the entire filing, here
One of the more challenging aspects of any career in B2B communication is creativity. There are many angles to this challenge (opportunity) and I’m often asked what fuels my ideas and what inspires me. I
If you missed it, in June PwC published a report about where the digital media market is going (Entertainment and Media Outlook: 2013-2017) and how companies should think about responding. While this is a report focused on the consumer
It’s impossible to not talk about data these days. In fact, when I speak at conferences or talk with other communicators the questions and discussions often turn to metrics, analytics, data and evaluation. In fact, Paul
Another year and another father’s day. I now understand why this was my father’s favorite holiday (mine too) and why he kept all of the cards and gifts we made for him (I do the same). And there’s
When you think of five brands that inspire you which names come to mind? Think of a few right now. I’ll wait. Now, how many of you thought of a least two companies that are
The “human mind is a story processor, not a logic processor,” says Jonathan Haidt in a story last week in Scientific America. If you haven’t read it yet take some time to and think about the
It seems we continue to reap the rewards as marketers of the latest digital improvements — from dashboards to metrics — but that doesn’t mean we can instantly do our jobs better. There remains a