Hello China RenRen. Weibo. QZone. Baidu. YouKu. If these names are not familiar to you then you have some homework to do. Chinese Internet companies continue to make news as they seek to grow via IPOs. If
Category: Discussion
This week Paul Gillin and I discussed on the latest episode of FIR B2B the “impact” of social media. As Paul pointed out, a new survey finds that CMOs expect social media spend to grow from 7.4% of budgets to 10.1%
I’m never one to make predictions on this blog and I tend to shy away from them in general, especially as so many other leaders in this space make them. As I’ve stated before, I’m
In case you missed the news, the blog turned 20 years old this year. That’s pretty significant since many of us are still working on our Twitter and Instagram strategies and both of those platforms are less than ten
I’ve talked before about the importance of finding content superheroes but I didn’t list the types of content they should produce. My point was that organizations should be looking at the right sources for content ideas — sales, research,
Yesterday, I moderated a panel at PR Week’s Social Summit on social media management and where it fits within the public relations department. My panelists include Nicola Dodd, Cancer Research UK; Craig Hepburn from Nokia; and, Justin Hunt, Social
This weekend my son and daughter stayed up late with me and we stumbled upon the TV movie, “I Am Bruce Lee.” The three of us were mesmerized by the flow of the show and
There has been much ado about content — from curation to evaluation – and the rapid rise of content management is no mistake. Content has become central to so many B2B brands. But content isn’t just about the heavy lifting
I’m a long-time believer in using LinkedIn Groups to create communities for B2B brands. In fact, I’ve been using the group pages for more than six years to post content, connect our people with customers
There was a great post I read last week from Gary Vaynerchuk. You can read it in its entirety here, but if you don’t have the time the headline says it all: You’re All Media Companies. Content and your