What Are You Doing About China? Six Steps to Take Now
Hello China RenRen. Weibo. QZone. Baidu. YouKu. If these names are not familiar to you then you have some homework to…
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How Do You Define “Impact” in B2B?
This week Paul Gillin and I discussed on the latest episode of FIR B2B the “impact” of social media. As Paul pointed out, a new…
A B2B Marketing Wishlist for 2014
I’m never one to make predictions on this blog and I tend to shy away from them in general, especially…
Where is Your B2B Blog?
In case you missed the news, the blog turned 20 years old this year. That’s pretty significant since many of us are still working…
Why Visuals Matter in B2B
I’ve talked before about the importance of finding content superheroes but I didn’t list the types of content they should produce. My point was…
Takeaways for B2B Companies from the PR Week Social Summit
Yesterday, I moderated a panel at PR Week’s Social Summit on social media management and where it fits within the…
What B2B Communicators Can Learn from Bruce Lee
This weekend my son and daughter stayed up late with me and we stumbled upon the TV movie, “I Am…
Stop Ignoring This Valuable Piece of Content
There has been much ado about content — from curation to evaluation – and the rapid rise of content management is no mistake. Content has…
LinkedIn Showcase Pages Put More Focus on Customers
I’m a long-time believer in using LinkedIn Groups to create communities for B2B brands. In fact, I’ve been using the…
How to Think Like a Content Manager
There was a great post I read last week from Gary Vaynerchuk. You can read it in its entirety here, but if you…