B2B Voices

With the continued rise of digital in 2013 some of the themes and posts here reflected what many people were asking: How do I create and manage content? With so much data coming in what matters

I’m a long-time believer in using LinkedIn Groups to create communities for B2B brands. In fact, I’ve been using the group pages for more than six years to post content, connect our people with customers

I continue to be impressed and enthused at the quantity and quality of B2B-focused content online. The discussions around content and analytics continue to drive B2B conversations. Here’s a weekly rundown at what you may have missed.

I believe very strongly in an approach to campaigns that my agency, Weber Shandwick, calls Content Fusion.  It basically says instead of starting with, “Hey, we need a news release about X,” we should start with the

Please, no more references that content is king. I’ve lived in London long enough and have read my children’s school lessons to know that kings don’t last and the rule usually ends poorly. Yesterday, I