A Look Back at 2013
With the continued rise of digital in 2013 some of the themes and posts here reflected what many people were asking:…
Content Production
Read More
LinkedIn Showcase Pages Put More Focus on Customers
I’m a long-time believer in using LinkedIn Groups to create communities for B2B brands. In fact, I’ve been using the…
Download: Aligning Campaign Effectiveness and Content
I continue to be impressed and enthused at the quantity and quality of B2B-focused content online. The discussions around content…
How to Share a Great Story
I believe very strongly in an approach to campaigns that my agency, Weber Shandwick, calls Content Fusion. It basically says instead of…
Content Management Lessons Learned
Please, no more references that content is king. I’ve lived in London long enough and have read my children’s school…