I’ve talked before about the importance of finding content superheroes but I didn’t list the types of content they should produce. My point was that organizations should be looking at the right sources for content ideas — sales, research,
Category: Application
One of the more difficult things to do in communications is to connect everything – integrated marketing communications (IMC). It looks good on a PowerPoint slide, but implementing it can be filled with obstacles. Add to our workload all things real time and digital
Recent news of Twitter’s IPO have many stakeholders in social media wondering what’s next. In fact, we should see the IPO filing today or tomorrow according to Quartz. If you plan to read the entire filing, here
If you missed it, in June PwC published a report about where the digital media market is going (Entertainment and Media Outlook: 2013-2017) and how companies should think about responding. While this is a report focused on the consumer
It’s impossible to not talk about data these days. In fact, when I speak at conferences or talk with other communicators the questions and discussions often turn to metrics, analytics, data and evaluation. In fact, Paul
Last week, my ability to navigate London was put to the test as I attended four different events across the city. Luckily, I was able to be at most of the activities I needed and
Social media continues to change the way brands communicate with stakeholders. Its introduction into the our arsenal of tactics has provided many benefits, including the ability to share important information, listen to feedback and connect
It’s been a media frenzy for Facebook surrounding it’s recent IPO and reaching one billion users around the world. Some now believe that Facebook’s target is on professional users, which is a good thing for B2B communicators. Facebook has done
Please, no more references that content is king. I’ve lived in London long enough and have read my children’s school lessons to know that kings don’t last and the rule usually ends poorly. Yesterday, I
Trying to manage content, technology and time today is a never-ending battle (and one that we always end up losing). So what can you do to manage all that you have to do? I was