Why Visuals Matter in B2B
I’ve talked before about the importance of finding content superheroes but I didn’t list the types of content they should produce. My point was…
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Keeping Your Messages Connected
One of the more difficult things to do in communications is to connect everything – integrated marketing communications (IMC). It looks good on a PowerPoint slide, but…
What Does Twitter’s IPO Mean for B2B Communicators?
Recent news of Twitter’s IPO have many stakeholders in social media wondering what’s next. In fact, we should see the IPO…
What Are Your Future B2B Digital Media Plans?
If you missed it, in June PwC published a report about where the digital media market is going (Entertainment and Media Outlook: 2013-2017) and…
When Dealing with Big Data Ask the Right Questions
It’s impossible to not talk about data these days. In fact, when I speak at conferences or talk with other…
How B2B Companies Can Leverage Events to Build Awareness
Last week, my ability to navigate London was put to the test as I attended four different events across the…
Stop Throwing Paint Against the Wall
Social media continues to change the way brands communicate with stakeholders. Its introduction into the our arsenal of tactics has…
Where Does Facebook Fit in Your B2B Communications Plan?
It’s been a media frenzy for Facebook surrounding it’s recent IPO and reaching one billion users around the world. Some now believe that Facebook’s target…
Content Management Lessons Learned
Please, no more references that content is king. I’ve lived in London long enough and have read my children’s school…
Social Media Management — My Point of View
Trying to manage content, technology and time today is a never-ending battle (and one that we always end up losing)….