Where Does Facebook Fit in Your B2B Communications Plan?
It’s been a media frenzy for Facebook surrounding it’s recent IPO and reaching one billion users around the world. Some now believe that Facebook’s target…
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How to Share a Great Story
I believe very strongly in an approach to campaigns that my agency, Weber Shandwick, calls Content Fusion. It basically says instead of…
The Three I’s of Social Business Media
While we continue to hear more about social media and the ways companies are leveraging these tools, I want to…
Five Lessons Learned After Five Years of B2B Social Media
A little more than five years ago we started our efforts in social media on an obscure website called Facebook. It was…
Three Things B2B Communicators Can Learn from the Olympics
One of the benefits of living in London was the opportunity to attend and be a part of the Olympic…
Use the Force of Your Influence, Luke!
Much has been made about often-provocative attempts to measure social influence, driven particularly by companies like Klout, Kred, Traackr, Appinions, and now apparently LinkedIn. I’m…
Social Media Week: The B2B Content You May Have Missed
It’s been a busy week in social media as cities, brands and people came together to discuss all things social…
You Can’t Make a Great Cake Without Quality Ingredients
A prospective client I met with a couple weeks ago asked us about ways to address their challenges in gaining…
Content Management Lessons Learned
Please, no more references that content is king. I’ve lived in London long enough and have read my children’s school…
Klout Gets Closer But Can It Ever Arrive?
Those who know me are aware that I’ve long been a Klout skeptic. Anyone who mostly does B2B communications should be, quite…