It’s impossible to not talk about data these days. In fact, when I speak at conferences or talk with other communicators the questions and discussions often turn to metrics, analytics, data and evaluation. In fact, Paul
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Another year and another father’s day. I now understand why this was my father’s favorite holiday (mine too) and why he kept all of the cards and gifts we made for him (I do the same). And there’s
I continue to be impressed and enthused at the quantity and quality of B2B-focused content online. The discussions around content and analytics continue to drive B2B conversations. Here’s a weekly rundown at what you may have missed.
When you think of five brands that inspire you which names come to mind? Think of a few right now. I’ll wait. Now, how many of you thought of a least two companies that are
The “human mind is a story processor, not a logic processor,” says Jonathan Haidt in a story last week in Scientific America. If you haven’t read it yet take some time to and think about the
Last week, my ability to navigate London was put to the test as I attended four different events across the city. Luckily, I was able to be at most of the activities I needed and
Social media continues to change the way brands communicate with stakeholders. Its introduction into the our arsenal of tactics has provided many benefits, including the ability to share important information, listen to feedback and connect
Some of the biggest news the past two weeks in social media surrounded the SEC’s announcement and Bloomberg’s news around social media. But what does this mean for communicators? While this is a big win
It seems we continue to reap the rewards as marketers of the latest digital improvements — from dashboards to metrics — but that doesn’t mean we can instantly do our jobs better. There remains a
This question was posed to me by Paul Gillin for a Q&A I did with him for BtoB Magazine. There are a number of ways to define the word “need” but it is a good question for companies