With the continued rise of digital in 2013 some of the themes and posts here reflected what many people were asking: How do I create and manage content? With so much data coming in what matters
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There has been much ado about content — from curation to evaluation – and the rapid rise of content management is no mistake. Content has become central to so many B2B brands. But content isn’t just about the heavy lifting
I’m a long-time believer in using LinkedIn Groups to create communities for B2B brands. In fact, I’ve been using the group pages for more than six years to post content, connect our people with customers
There was a great post I read last week from Gary Vaynerchuk. You can read it in its entirety here, but if you don’t have the time the headline says it all: You’re All Media Companies. Content and your
A manifesto should be something that motivates and inspires you as well as others. It should be a guide for your beliefs and values that you want people to know. If you search for “B2B Manifesto” you’ll come up
One of the more difficult things to do in communications is to connect everything – integrated marketing communications (IMC). It looks good on a PowerPoint slide, but implementing it can be filled with obstacles. Add to our workload all things real time and digital
Recent news of Twitter’s IPO have many stakeholders in social media wondering what’s next. In fact, we should see the IPO filing today or tomorrow according to Quartz. If you plan to read the entire filing, here
I was fortunate enough to be interviewed by review on the topic of social media for B2B brands. Some of the things I was asked to discuss include many timely topics around managing big data, integrated social
One of the more challenging aspects of any career in B2B communication is creativity. There are many angles to this challenge (opportunity) and I’m often asked what fuels my ideas and what inspires me. I
If you missed it, in June PwC published a report about where the digital media market is going (Entertainment and Media Outlook: 2013-2017) and how companies should think about responding. While this is a report focused on the consumer