Hello China RenRen. Weibo. QZone. Baidu. YouKu. If these names are not familiar to you then you have some homework to do. Chinese Internet companies continue to make news as they seek to grow via IPOs. If
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This week Paul Gillin and I discussed on the latest episode of FIR B2B the “impact” of social media. As Paul pointed out, a new survey finds that CMOs expect social media spend to grow from 7.4% of budgets to 10.1%
I’m never one to make predictions on this blog and I tend to shy away from them in general, especially as so many other leaders in this space make them. As I’ve stated before, I’m
In case you missed the news, the blog turned 20 years old this year. That’s pretty significant since many of us are still working on our Twitter and Instagram strategies and both of those platforms are less than ten
I’ve talked before about the importance of finding content superheroes but I didn’t list the types of content they should produce. My point was that organizations should be looking at the right sources for content ideas — sales, research,
Yesterday, I moderated a panel at PR Week’s Social Summit on social media management and where it fits within the public relations department. My panelists include Nicola Dodd, Cancer Research UK; Craig Hepburn from Nokia; and, Justin Hunt, Social
I’m excited to be joining Paul Gillin as this week we launched the podcast FIR B2B as part of the For Immediate Release network run by Shel Holtz and Neville Hobson. You can listen to Episode 1 of FIR B2B here. In the first
Write a haiku. It sounds easy. It’s not. Here are some of my thoughts on B2B communications in haiku form. Content marketing nowPulling together ideasMake it count for you Do you know your ROISales leads helps drive
This weekend my son and daughter stayed up late with me and we stumbled upon the TV movie, “I Am Bruce Lee.” The three of us were mesmerized by the flow of the show and
With the continued rise of digital in 2013 some of the themes and posts here reflected what many people were asking: How do I create and manage content? With so much data coming in what matters