There has been much ado about content — from curation to evaluation – and the rapid rise of content management is no mistake. Content has become central to so many B2B brands. But content isn’t just about the heavy lifting
Month: November 2013
I’m a long-time believer in using LinkedIn Groups to create communities for B2B brands. In fact, I’ve been using the group pages for more than six years to post content, connect our people with customers
There was a great post I read last week from Gary Vaynerchuk. You can read it in its entirety here, but if you don’t have the time the headline says it all: You’re All Media Companies. Content and your