B2B Voices

Thoughts on B2B marketing and PR in the new age…

Download: Aligning Campaign Effectiveness and Content

From The Oriella Digital Journalism Study study
From The Oriella Digital Journalism Study study

I continue to be impressed and enthused at the quantity and quality of B2B-focused content online. The discussions around content and analytics continue to drive B2B conversations. Here’s a weekly rundown at what you may have missed.

@b2community: The Evolved 3 C’s of Marketing [Infographic] http://t.co/6YkIcar09W

@juntajoe: Great example…How to Spark a Meaningful Connection Through B2B Content http://t.co/GZBdC6Efkz via @CMIContent

@btobmagazine: Study: Marketers question online advertising effectiveness http://t.co/3wHXjvL7tk @Adobe

@eloqua: 9 Internet Trends Charts You Need To See  http://ow.ly/lWiZ7via @BrennerMichael

@pauldunay: B2B Lags Behinds B2C in Online Customer Satisfaction http://t.co/MvhQbpXKCs

And more content you should read:

@PaidContentUk: Global study shows more journalists embrace social media — Germans not so much http://t.co/vpUMA9Ltjp

@pgillin: How the world has changed: Economist survey finds #analytics now most desired #marketing skill http://ow.ly/m0wOj

@journalismnews: Twitter opens up its analytics platform. Now everyone can check the performance of their tweets http://t.co/wT5LT34RTk via @tnwtwit 

@donbart: Comments encouraged! New Post: A New Framework for Social Media Metrics & Measurement http://ow.ly/lXIn3 #MeasurePRt #SMMStandards