Do B2B Companies Need Social Media?
This question was posed to me by Paul Gillin for a Q&A I did with him for BtoB Magazine. There are a number…
March 2013
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SXSW: R “Ray” Wang on Customer Engagement
I had an opportunity to sit down with R “Ray” Wang, CEO of Constellation Research, in San Jose a month…
The Future of Social Media is Not Digital
I spoke at three separate events last week with a focus on how social media has disrupted B2B communications and…
SXSW: When Creative Content Projects Go Awry
Sometimes all you need is 15 minutes. In a mini session at SXSW Interactive yesterday, Craig Peters, CEO of Awasu Design, provided some…
SXSW: Vertical Communities Seeing Growth
I attended a SXSW session yesterday called “Professions Go Social,” which looked at how new profession-based social networks have emerged to extend…
SXSW: Consumerization of IT Trend Shows No Sign of Slowing
I was able to hit two sessions yesterday afternoon in the Four Seasons here at SXSW, apparently ground zero for us…
SXSW: We Still Need to Get Together in the Real World?
How ironic that 25,000 digitally connected interactive pros have to fly to Austin each year to network with each other…
B2B Voices @ SXSW
Kate and I will be down in Austin the next few days with 40,000 of our close personal friends to…