What B2B Communicators Can Learn from Bruce Lee
This weekend my son and daughter stayed up late with me and we stumbled upon the TV movie, “I Am…
2013
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A Look Back at 2013
With the continued rise of digital in 2013 some of the themes and posts here reflected what many people were asking:…
Stop Ignoring This Valuable Piece of Content
There has been much ado about content — from curation to evaluation – and the rapid rise of content management is no mistake. Content has…
LinkedIn Showcase Pages Put More Focus on Customers
I’m a long-time believer in using LinkedIn Groups to create communities for B2B brands. In fact, I’ve been using the…
How to Think Like a Content Manager
There was a great post I read last week from Gary Vaynerchuk. You can read it in its entirety here, but if you…
A Manifesto for B2B Communicators
A manifesto should be something that motivates and inspires you as well as others. It should be a guide for your beliefs and values…
Keeping Your Messages Connected
One of the more difficult things to do in communications is to connect everything – integrated marketing communications (IMC). It looks good on a PowerPoint slide, but…
What Does Twitter’s IPO Mean for B2B Communicators?
Recent news of Twitter’s IPO have many stakeholders in social media wondering what’s next. In fact, we should see the IPO…
A Discussion on Trends in B2B Social Media
I was fortunate enough to be interviewed by review on the topic of social media for B2B brands. Some of the things…
Three Ways to Explore Big Ideas (Little Ones Too)
One of the more challenging aspects of any career in B2B communication is creativity. There are many angles to this…