Where Does Facebook Fit in Your B2B Communications Plan?
It’s been a media frenzy for Facebook surrounding it’s recent IPO and reaching one billion users around the world. Some now believe that Facebook’s target…
November 2012
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How to Share a Great Story
I believe very strongly in an approach to campaigns that my agency, Weber Shandwick, calls Content Fusion. It basically says instead of…
The Three I’s of Social Business Media
While we continue to hear more about social media and the ways companies are leveraging these tools, I want to…