It’s been a media frenzy for Facebook surrounding it’s recent IPO and reaching one billion users around the world. Some now believe that Facebook’s target is on professional users, which is a good thing for B2B communicators. Facebook has done
Year: 2012
I believe very strongly in an approach to campaigns that my agency, Weber Shandwick, calls Content Fusion. It basically says instead of starting with, “Hey, we need a news release about X,” we should start with the
While we continue to hear more about social media and the ways companies are leveraging these tools, I want to point out the significance of the business purpose for using them. As these tools have
A little more than five years ago we started our efforts in social media on an obscure website called Facebook. It was a step into uncharted waters at the time, but there was something about directly connecting
One of the benefits of living in London was the opportunity to attend and be a part of the Olympic events. We were fortune enough to attend three events and my oldest daughter’s school spent
Much has been made about often-provocative attempts to measure social influence, driven particularly by companies like Klout, Kred, Traackr, Appinions, and now apparently LinkedIn. I’m a tough critic of the effort myself, though I certainly praise the effort and find
It’s been a busy week in social media as cities, brands and people came together to discuss all things social — from Facebook’s initiative to remove bots to Instagram overtaking Twitter on mobile phones. We decided to pull together
A prospective client I met with a couple weeks ago asked us about ways to address their challenges in gaining industry exposure as an “ingredient brand.” I gave an answer, which I’ll share with you,
Please, no more references that content is king. I’ve lived in London long enough and have read my children’s school lessons to know that kings don’t last and the rule usually ends poorly. Yesterday, I
Those who know me are aware that I’ve long been a Klout skeptic. Anyone who mostly does B2B communications should be, quite frankly. How pointless is it that we walk around bragging about some sort of “Klout”