10 Topics for My Social Media Marketing Class
I’m doing my third go-around this spring teaching Transformative Social Media Strategies, an executive education courseat the University of St. Thomas Opus School of Business. This time I’ll be joined by Roman Gaponenko (@romanholiday), a colleague of mine with a particular passion for measuring all this social media work. The fun starts May 2 and runs Wednesday evenings for four weeks in downtown Minneapolis. We work hard to give B2B and B2C both their due.
Here are just 10 of the observations that I hope to talk more about over the course of the class:
- For all the activity everyone’s undertaking in social media, so much of it is not especially strategic.
- When marketing people own social media – which is common – they are often unprepared for the next United Breaks Guitars.
- It’s rare to have the persona of the company align well with the persona of their social communications – and super cool when it does.
- Let’s not confuse being an influencer with being popular.
- A community manager for a consumer lifestyle brand brings a very different skill set than a community manager for a group of golf course superintendents. But both are skilled positions.
- Social is becoming VERY global.
- Social media requires organizational alignment and executive sponsorship to scale and have real impact.
- Opportunities for marketers to bring the “real world” and social world together are immense!
- There’s a fine line between viral and not.
- Watch out for the impact of Big Data on social media marketing.
We’re going to have fun.
