Facebook has done quite a bit to make its branded pages more useful for B2B companies. In particular, the recent changes to add promoted posts and global pages are not just tools that B2C companies can leverage. But can it compete in the B2B space with LinkedIn? And what about new entrants like Pinterest and Google+?
This past July, I traveled to Chicago with my wife and kids for our first family trip back to the United States since our move. The trip for me was split between working in Chicago and taking some time off to relax with friends and family. As always when I travel, I like to catch up on my reading and this trip proved to be a good opportunity to do just that while I was relaxing on the beach. Here is a summary of some posts and stories I found interesting that you may have missed.
One of the hottest social networks the past year has been Pinterest. As this post points out, there are a number of issues besides content to consider with Pinterest. We started using Pinterest at the beginning of this year and while the traffic numbers may not compare to other social networks, we have certainly learned quite bit from a design standpoint for our website. Still have doubts? Here are four reasons from Karlie Justus why you need to consider Pinterest.
If your B2B blog needs some help with content there’s no better place to explore than the blogosphere for help. We enlist a number of contributors to OpenMarkets who help us find and analyze content. If you don’t have time trying to find someone that’s not a problem either; fill out your information at MyBlogGuest and get ready to be pitched ideas.
A great story in BtoB Magazine on data continues to highlight what I’ve been talking about on this blog — we are awash in data and while this presents many opportunities it also comes with great challenges. In fact, 79% of respondents in an IBM study “believe that over the next five years, the complexity of the data will be high or very high.” One key takeaway for me from the article — there will be plenty of job opportunities for marketing analytics in the future.
Steve Reeves reminds us in this post that social media marketing should focus on the customer. He provides three good ideas how we can take our efforts online and transfer that knowledge to sales. The one important talking point from his post — think like the customer.
This Venn diagram from Sarah Skerik is a great visual looking at the options available to corporate communications professionals when thinking about information distribution. The takeaway? Don’t think of these options as exclusive choices; we have a number of ways to now communicate and measure our messages and this post is a good display of how to help you decide.
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