Where Does Facebook Fit in Your B2B Communications Plan?

It’s been a media frenzy for Facebook surrounding it’s recent IPO and reaching one billion users around the world. Some now believe that Facebook’s target is on professional users, which is a good thing for B2B communicators.

Facebook has done quite a bit to make its branded pages more useful for B2B companies. FacebookIn particular, the recent changes to add promoted posts and global pages are not just tools that B2C companies can leverage. But can it compete in the B2B space with LinkedIn? And what about new entrants like Pinterest and Google+?

I recently had a chance to answer several questions from Arik Hanson about Facebook and how we leverage the platform. You can read the full interview here: Social media case study: CME Group


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A B2B Summer Reading List

This past July, I traveled to Chicago with my wife and kids for our first family trip back to the United States since our move. The trip for me was split between working in Chicago and taking some time off to relax with friends and family. As always when I travel, I like to catch up on my reading and this trip proved to be a good opportunity to do just that while I was relaxing on the beach. Here is a summary of some posts and stories I found interesting that you may have missed.

The beach...time to relax with some B2B reading
The beach…time to relax with some B2B reading

Is Pinterest Pointless for B2B Companies?

One of the hottest social networks the past year has been Pinterest. As this post points out, there are a number of issues besides content to consider with Pinterest.  We started using Pinterest at the beginning of this year and while the traffic numbers may not compare to other social networks, we have certainly learned quite bit from a design standpoint for our website. Still have doubts? Here are four reasons from Karlie Justus why you need to consider Pinterest.

Want a Better Blog? Get Others to Write for You

If your B2B blog needs some help with content there’s no better place to explore than the blogosphere for help. We enlist a number of contributors to OpenMarkets who help us find and analyze content. If you don’t have time trying to find someone that’s not a problem either; fill out your information at MyBlogGuest and get ready to be pitched ideas.

Data, More Data, Data Everywhere

A great story in BtoB Magazine on data continues to highlight what I’ve been talking about on this blog — we are awash in data and while this presents many opportunities it also comes with great challenges. In fact, 79% of respondents in an IBM study “believe that over the next five years, the complexity of the data will be high or very high.” One key takeaway for me from the article — there will be plenty of job opportunities for marketing analytics in the future.

 Social Media and the Marketing Mix

Steve Reeves reminds us in this post that social media marketing should focus on the customer. He provides three good ideas how we can take our efforts online and transfer that knowledge to sales. The one important talking point from his post — think like the customer.

China’s Social Media Ambitions

I’ve written before on the importance of Weibo and looking east for social media growth. Storyful has an excellent post on the trends of social media in China that is a must read. Whether your company has any ambitions in China you cannot ignore the rapid and fast-moving digital networks taking place there.

Venn Should you Do a News Release?

This Venn diagram from Sarah Skerik is a great visual looking at the options available to corporate communications professionals when thinking about information distribution. The takeaway? Don’t think of these options as exclusive choices; we have a number of ways to now communicate and measure our messages and this post is a good display of how to help you decide.

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Are you ready for a real-time B2B world?

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What drives your social media strategy?