Around the World in Social Media

A lot has been happening in the world of social media, and I do mean the world. As many B2B companies move into using more social and digital tools we continue to read about case studies involving the big three — LinkedIn, Twitter and Facebook. But what abo0ut Sina Weibo? Orkut? Hi5? Renren? Are these networks a part of your strategy? Do you know who they reach and what they do? Do you need to expand your reach by using them?

Is your digital strategy stranded at home or are you on a journey to expand your work around the world?

As our business expands and we look to reach our customers around the world I’ve been reading more about the growth of social media globally. Here’s a breakdown of some of the research I’ve found interesting and helpful:

Asia

Europe

Latin America

But if you’re pressed for time and want a global view of what is happening online, I strongly suggest you download this Slideshare presentation from InSite Consulting and their total view social media around the world in 2011 (NOTE: you will need to request a copy from them).

Is there a presentation you liked that I missed pointing out above? Is there an example of what you’ve learned from your experiences? Is there a fact that surprised you from the information you viewed from the above links? Please share them in the comments.

If you enjoyed this you may also want to read:

World-Class social practices for B2B companies

What drives your social media strategy?

Are you ready for a real-time B2B world?

Are you ready for these five trends?

The most important question you can ask

Using social networking sites in B2B businesses?