B2B Voices

Thoughts on B2B marketing and PR in the new age…

About B2B Voices

B2B Voices was inspired by a need to facilitate a meaningful conversation among PR pros, marketers and social media thought leaders in the B2B space.

The voices you’ll hear on this blog include:

Kate Brodock
Kate is the Founder and Principal of the Other Side Group, a marketing strategy, public relations & new media consulting firm located in Boston MA.  She works to develop solid new media marketing strategies for companies in many industries.  Kate holds an MBA from Goizueta School of Business at Emory University, and MA from the Fletcher School at Tufts University and a BA from the University of Rochester.  You can find her on Twitter @just_kate as well as on LinkedIn and blogs, and she blogs regularly at Ad Your Comment Here, Today and Tomorrow, DigiActiveand Pop!Tech.

Arik Hanson
Founder of ACH Communications, Arik has more than 13 years experience of delivering results for his clients. By offering a mix of PR, marketing communications, internal communications, strategic planning, and digital and social media solutions, Arik helps clients build stronger brands and achieve bottom-line business goals. You can find Arik on Twitter @arikhanson and LinkedIn.

Aaron Pearson
Senior Vice President and Vertical Markets Segment leader for Weber Shandwick’s


Global Technology Practice, Aaron directs programs that help B2B clients reach industry-specific technology buyers through traditional media, social networks, industry analysts and other influencers. Aaron has more than 15 years of experience applying his strategic communications and management skills to both emerging and large global clients. He received his MBA in marketing from the University of Minnesota’s Carlson School of Management and his BA in journalism from the University of Minnesota’s School of Journalism & Mass Communications. Follow him on Twitter at @apearson.


Allan Schoenberg
Allan is Executive Director of Corporate Communications for CME Group (@CMEGroup). An American based in London, he also has worked for Accenture, Edelman and Fleishman Hillard. He earned his bachelor’s degree from Central Michigan University in Economics and his master’s degree in Communications Management from Syracuse University. You can contact Allan on Twitter @allanschoenberg or LinkedIn.