B2B Voices

Thoughts on B2B marketing and PR in the new age…

Stop Ignoring This Valuable Piece of Content

There has been much ado about content — from curation to evaluation – and the rapid rise of content management is no mistake. Content has become central to so many B2B brands.

When you build your content you need to focus on your boilerplate as well.
When you build your content you need to focus on your boilerplate as well.

But content isn’t just about the heavy lifting pieces of text around thought leadership or trends/issues. It can also come in small but significant pieces of text. Like your company boilerplate. Yes, your boilerplate should be a key part of your content strategy. Why? For two reason.

  1. It tells the story of who you are and what your company does that should be embedded throughout all that you write and communicate about your company.
  2. It’s everywhere (or should be). It’s that one paragraph you produce that gets shared everywhere: your website, brochures, social media, email and over the newswire over and over and over and over.

I’m not going to give you ideas on how to write your boilerplate. If you want that advice you should read these three posts:

How to Write an Effective Boilerplate — Diane Rose

How to Make Your Boilerplate Sizzle — Jeremy Porter

Build Better Press Releases — Stacey Miller

So, when was the last time your read your company’s boilerplate? Maybe now is a good time to read it again.

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