Social Media Week: The B2B Content You May Have Missed
It’s been a busy week in social media as cities, brands and people came together to discuss all things social — from Facebook’s initiative to remove bots to Instagram overtaking Twitter on mobile phones. We decided to pull together some of the best B2B focused content from this past week and share it with you. If you have any other links (including your own) that you think we should have included please add them in the comments.
Hootsuite has added a “conversational” dashboard to help facilitate better real-time collaboration (Disclaimer: I’m a Hootsuite customer).
LinkedIn (a favorite tool of B2B marketers) has rolled out an “endorsement tool”. Why don’t you connect to all of us here at B2B Voices on LinkedIn: Kate Brodock, Arik Hanson, Aaron Pearson, Allan Schoenberg.
Gartner says CMOs better start thinking like CIOs. Speaking of that relationship, IBM has a new study out looking at how CMOs and CIOs need to work more together. If Gartner and IBM are talking about this you better be paying attention (and fine-tuning your technology skills).
You’ve always wanted to take your social media strategy global; no worries, HubSpot has you covered.
Do you know the behavior of your B2B customers? This Buyersphere survey looks at that topic to determine just exactly what is the actual behaviour of B2B buyers (PDF).
If you haven’t started a Facebook page yet for your B2B brand (or haven’t given it attention lately) you better get going. A new study shows that brand pages are getting some serious attention.
Do you want to be more effective at B2B marketing? Focus on creating better content.
Are you thinking about how your mobile strategy is working? If not, you should because everyone wants it.
The doctor is in and it’s time for a social media check up for your brand.
If you like infographics you will not be disappointed by this one from Brian Solis: The Brandsphere and why it matters.
Last, but definitely not least, are you measuring your influence and what you do? Apparently the C-suite isn’t very impressed with marketers.