Last week’s news that StockTwits and PR Newswire are joining forces represents a huge opportunity for B2B social media and financial communications (Disclaimer: We are a customer of both companies). As Howard Lindzon, founder of StockTwits wrote in his blog they are looking for ways to “layer on top of the publishing world for financial people to push, share and pull content” that meet the compliance needs of public companies. This partnership is another step in that direction.
Two years ago I wrote in this blog that financial communicators need to seriously look at StockTwits as a broadcast and engagement platform. The company has continued to extend its reach by striking content deals with major financial news outlets such as CNN Money, Yahoo! Finance and MarketWatch. What I have always enjoyed about our relationship with StockTwits is its relentless passion and focus on community; they have never lost site of the value and importance of their members who contribute 24/7 to the network.
With this latest partnership with PR Newswire, known as Capital Markets Visibility 365, StockTwits continues to tap into the news flow of organizations. At the same time, PR Newswire brings further credibility to the social media landscape for investor relations and helps add value to the trading community that StockTwits values so highly. We have long been doing social media and have achieved some incredible results, and I like this agreement between two companies who understand the value of corporate news and bringing increased transparency to the investor community. This really is a win-win-win-win for both companies involved, communicators and investors.
If you still haven’t looked at StockTwits as part of your company’s or your client’s social media planning or monitoring you should register and learn more about the community. And if you have questions about using StockTwits or PR Newswire you can ask me on Twitter or reach out to Howard Lindzon or Brad Smith (PR Newswire). In addition, post your comments and questions below and I will provide my thoughts.
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