Social Business? I Have Just the Award for You

Constellation Research announced its new Constellation SuperNova Awards yesterday, and yours truly is the PR agency lead and on the judging panel for the Social Business category.  I’d love for you to submit your work!

Constellation Research is the firm of a long-time analyst friend of mine, R. “Ray” Wang, who managed to make it cool to be an enterprise software analyst at Forrester Research, before joining Altimeter and now leading Constellation. He’s recognized the hard work involved in being truly transformative with technology, so he’s created a great new award program for leaders who have overcome the odds to successfully apply emerging and disruptive technologies for their organizations.  In addition to Social Business, there are also categories for Cloud Computing, Mobile Enterprise, Emerging Tech, and Advanced Analytics.

In April I had the opportunity to co-teach a social media marketing class at the University of St. Thomas in downtown Minneapolis for their executive education program. While it was hopefully not a complete waste of time for the students, I know it was a great experience for me because it forced me to go beyond my own direct experiences to pay more attention to world-class work out there, whether Weber Shandwick had anything to do with it or not, and to give some deeper thought to the common threads those programs shared.

One of those threads is the right kind of internal champion. I did a book review post here on Empowered, by Josh Bernoff and Ted Schadler, which talked a lot about how to nurture HEROs in your organization. These Highly Empowered and Resourceful Operatives can be truly transformative in the ways they use social technology and concepts to transform the business if management and IT supports them. It’s a reminder of how the concept of social business is so much more than about marketing communications. It can encompass training, customer service, product development, employee communications, and of course marketing.

I think it’s fair to say that in the Social Business category, the Constellation SuperNova Awards are about recognizing those HERO leaders. Joining me on the judging panel to select these rock stars of Social Business is, fittingly, a real all-star group:

  • Jeff Ashcroft, VP, Constellation Research
  • Barney Beal, Managing Editor, Tech Target
  • Paul Greenberg, President, The 56 Group, LLC
  • Esteban Kolsky, Founder, ThinkJar
  • Marshall Lager, Managing Principal, Third Idea Consulting
  • David Myron, Editor-in-Chief, CRM Magazine
  • Jon Schwartz, Technology Reporter, USA Today

The submission process: Web-based and simple

The site: Here

The deadline: July 31

Go to it.

Published by

Aaron Pearson

Aaron Pearson is a senior vice president in the technology practice of Weber Shandwick, a global communications firm. He is also an adjunct instructor at the University of St. Thomas Opus School of Business, where he teaches a master’s course in communications technology. His B2B experience includes industries such as healthcare, manufacturing and agriculture, as well as functional audiences from IT to HR.

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