Comments on: Guest Post: How B2B Companies Can Use Video/Photos in Social Media http://www.b2bvoices.com/2010/06/guest-post-how-b2b-companies-can-use-videophotos-in-social-media/ Thoughts on B2B marketing and PR in the new age..... Tue, 07 Feb 2012 18:28:00 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: ‘How to use photos, videos, colours and graphics for Social Media?’ Part 1: Photos | Broaden your horizon about Social Media http://www.b2bvoices.com/2010/06/guest-post-how-b2b-companies-can-use-videophotos-in-social-media/comment-page-1/#comment-700 ‘How to use photos, videos, colours and graphics for Social Media?’ Part 1: Photos | Broaden your horizon about Social Media Wed, 29 Jun 2011 09:05:29 +0000 http://www.b2bvoices.com/?p=603#comment-700 [...] the help of Google AdWords the relevant keywords can be found. You can think about words your client would search for when looking for your product or service and then use the Google Adword tool to find adequate [...] [...] the help of Google AdWords the relevant keywords can be found. You can think about words your client would search for when looking for your product or service and then use the Google Adword tool to find adequate [...]

]]> By: Stefan http://www.b2bvoices.com/2010/06/guest-post-how-b2b-companies-can-use-videophotos-in-social-media/comment-page-1/#comment-521 Stefan Thu, 12 Aug 2010 11:38:00 +0000 http://www.b2bvoices.com/?p=603#comment-521 In addition to the marketing/sales video advantages you already mention, another benefit which one of our clients has highlighted from their experience of using product videos on their e-commerce site, is that they are very useful in the post-sales customer service process too, because they can refer people to the videos to see their products in action. Overall, I think the benefits of using video and social media are clear, but in a B2B context there are often practical challenges, especially if you're selling into big, old-fashioned corporations. These mostly relate to social media sites being blocked, or office environments where watching video clips is an activity which is frowned upon. Do you have any examples/tips to overcome such obstacles/objections? In addition to the marketing/sales video advantages you already mention, another benefit which one of our clients has highlighted from their experience of using product videos on their e-commerce site, is that they are very useful in the post-sales customer service process too, because they can refer people to the videos to see their products in action.

Overall, I think the benefits of using video and social media are clear, but in a B2B context there are often practical challenges, especially if you’re selling into big, old-fashioned corporations. These mostly relate to social media sites being blocked, or office environments where watching video clips is an activity which is frowned upon. Do you have any examples/tips to overcome such obstacles/objections?

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