Finally, a comprehensive B2B social media study

I like studies and research. Maybe it’s the inner economist in me who likes to constantly explore behaviors. Maybe it’s because I like to read various points of view. Or maybe it’s just because I’m always curious and trying to learn.

One thing I continue to notice is the lack of B2B research available on social media. That’s why it’s refreshing to read this study from Business.com entitled 2009 B2B Social Media Benchmarking Study. Written by Ben Hanna of R.H. Donnelley Interactive , It’s a very comprehensive look at social media from 3,000 North American professionals who are using (or not using) social media and why. You can download your copy here after you register.

The study isn’t breaking news (it was released in November 2009), but it clearly focuses on what I want to know. In fact, here’s a listing directly from the report as to what you will learn:

  • To what social media sites do business people turn when seeking the information they need to do their jobs on a day-to-day basis? And what are they looking for?
  • What do people consider to be the most useful social media resources for business information (and, therefore, the most valuable social media sites on which B2B companies should participate in order to reach their target audience)?
  • What are the most popular types of social media initiatives among B2B companies, and is the impact of these initiatives visible in business results?
  • How do B2B companies judge social media success?

[Source: Business.com’s 2009 B2B Social Media Benchmarking Study (http://www.business.com/info/b2b-social-media-benchmark-study)

I won't give away any surprises, but all of us at B2B Voices would be happy to discuss in the comments section your thoughts. In the meantime, you can follow Business.com on Twitter and read their blog here.

Business.coms 2009 B2B Social Media Benchmarking Study

Business.com's 2009 B2B Social Media Benchmarking Study

10 thoughts on “Finally, a comprehensive B2B social media study

  1. Allan – very glad you like the study. It's a very rich data set and I'm happy to answer any questions you or your readers may have about what we found. One thing is quite clear: B2B companies are pursuing social media more aggressively than B2C companies, but most are taking on far too much at once with too few resources to really be successful.

    You also might be in this webinar with key findings from the study – “B2B Social Media: Facts, Fictions & Focus Areas for 2010″ http://blogs.business.com/b2b-online-marketing/

  2. Glad you liked it. I'll have to thank Mike. But you should really thank Ben Hanna ;-)

  3. Pingback: Read our B2B Social Media Study? Share Your Thoughts at B2B Voices | Business.com's B2B Online Marketing Blog

  4. Allan – very glad you like the study. It's a very rich data set and I'm happy to answer any questions you or your readers may have about what we found. One thing is quite clear: B2B companies are pursuing social media more aggressively than B2C companies, but most are taking on far too much at once with too few resources to really be successful.

    You also might be in this webinar with key findings from the study – “B2B Social Media: Facts, Fictions & Focus Areas for 2010″ http://blogs.business.com/b2b-online-marketing/

  5. Glad you liked it. I'll have to thank Mike. But you should really thank Ben Hanna ;-)

  6. Thanks for the comment Ben and for the link to the webinar. I am definitely interested in attending. Keep me posted on any other research you have in the works. We’d also love to you have guest post on our blog so if you’re interested let me know.

  7. Pingback: B2B Creativity is Not an Oxymoron | B2B Voices

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