Comments on: Curious George Goes to the Office http://www.b2bvoices.com/2010/02/curious-george-goes-to-the-office/ Thoughts on B2B marketing and PR in the new age..... Tue, 07 Feb 2012 18:28:00 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: "Our Products Don't Lend Themselves to Storytelling" | B2B Voices http://www.b2bvoices.com/2010/02/curious-george-goes-to-the-office/comment-page-1/#comment-687 "Our Products Don't Lend Themselves to Storytelling" | B2B Voices Thu, 19 May 2011 13:42:46 +0000 http://www.b2bvoices.com/?p=479#comment-687 [...] importance of humanizing products and institutions. (So does Allan Schoenberg – see “Curious George Goes to the Office.”) It’s only gotten more important as audiences have become increasingly barraged by [...] [...] importance of humanizing products and institutions. (So does Allan Schoenberg – see “Curious George Goes to the Office.”) It’s only gotten more important as audiences have become increasingly barraged by [...]

]]> By: ilinap http://www.b2bvoices.com/2010/02/curious-george-goes-to-the-office/comment-page-1/#comment-243 ilinap Fri, 19 Feb 2010 07:06:24 +0000 http://www.b2bvoices.com/?p=479#comment-243 I was a Northwestern IMC student 10 years ago. We had storytelling drilled into us then. It simply makes sense. Now that I have my own marketing consulting business that focuses on branding and consumer insights, I am constantly trying to get my clients to understand the importance of telling a compelling story. No one wants to hear about widgets and whizbangs. But weave a story and you're on to something people want to pay attention to.<br><br>Great post! Thanks to @jeffreylcohen for sharing it on Twitter. I was a Northwestern IMC student 10 years ago. We had storytelling drilled into us then. It simply makes sense. Now that I have my own marketing consulting business that focuses on branding and consumer insights, I am constantly trying to get my clients to understand the importance of telling a compelling story. No one wants to hear about widgets and whizbangs. But weave a story and you're on to something people want to pay attention to.

Great post! Thanks to @jeffreylcohen for sharing it on Twitter.

]]> By: ilinap http://www.b2bvoices.com/2010/02/curious-george-goes-to-the-office/comment-page-1/#comment-157 ilinap Thu, 18 Feb 2010 23:06:24 +0000 http://www.b2bvoices.com/?p=479#comment-157 I was a Northwestern IMC student 10 years ago. We had storytelling drilled into us then. It simply makes sense. Now that I have my own marketing consulting business that focuses on branding and consumer insights, I am constantly trying to get my clients to understand the importance of telling a compelling story. No one wants to hear about widgets and whizbangs. But weave a story and you're on to something people want to pay attention to.<br><br>Great post! Thanks to @jeffreylcohen for sharing it on Twitter. I was a Northwestern IMC student 10 years ago. We had storytelling drilled into us then. It simply makes sense. Now that I have my own marketing consulting business that focuses on branding and consumer insights, I am constantly trying to get my clients to understand the importance of telling a compelling story. No one wants to hear about widgets and whizbangs. But weave a story and you're on to something people want to pay attention to.

Great post! Thanks to @jeffreylcohen for sharing it on Twitter.

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