As the last in my series of 2010 prediction posts, here are some of my thoughts looking forward to the next year in B2B social media use.
- Social media use will grow horizontally in the B2B space. This means there will be a lot more industries that will be represented on social media than there have been thus far. And we’re talking a lot more industries like cementing or manufacturing.
- Because of the horizontal and first-time occurrences mentioned above, it also means there will be some industries that will be under-represented in the social media sphere, but that will develop front runners who will get significant advantages within those respective industries.
- While being more accepted, there will be more boundaries placed on how many B2B industries us social media. There won’t be so much “stuff” to play with because implementers will realize that there are particular tools that are more helpful for B2B purposes, and that there are many tools that just won’t work.
- Social media will be used heavily for internal use in the B2B space.
- There will be a lot more multimedia uses, specifically video.
- As for all social media marketing, it will be a question of how to interact with people rather than simply where. This goes a long with the idea of strategy trumping tactics, but it really emphasizes putting together a fuller picture of what can be done with social media tools in B2B and applying in a more focused way.
What do you think will happen in the next year?
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