Predictions for B2B Social Media Use in 2010

As the last in my series of 2010 prediction posts, here are some of my thoughts looking forward to the next year in B2B social media use.

  1. Social media use will grow horizontally in the B2B space. This means there will be a lot more industries that will be represented on social media than there have been thus far.  And we’re talking a lot more industries like cementing or manufacturing.
  2. Because of the horizontal and first-time occurrences mentioned above, it also means there will be some industries that will be under-represented in the social media sphere, but that will develop front runners who will get significant advantages within those respective industries.
  3. While being more accepted, there will be more boundaries placed on how many B2B industries us social media.  There won’t be so much “stuff” to play with because implementers will realize that there are particular tools that are more helpful for B2B purposes, and that there are many tools that just won’t work.
  4. Social media will be used heavily for internal use in the B2B space.
  5. There will be a lot more multimedia uses, specifically video.
  6. As for all social media marketing, it will be a question of how to interact with people rather than simply where.  This goes a long with the idea of strategy trumping tactics, but it really emphasizes putting together a fuller picture of what can be done with social media tools in B2B and applying in a more focused way.

What do you think will happen in the next year?

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4 thoughts on “Predictions for B2B Social Media Use in 2010”

  1. Great post. #6 is particularly spot on. We can already see signs that the future is less about social networks as destinations and more about social behaviors across the Web. Another B2B trend will be the rise of the professional network–think Toolbox for IT. I took a swing at my own 2010 predictions (http://www.mpdailyfix.com/2010/01/2010_in_socia… love your thoughts if you have a minute.

  2. Throwing in my two cents…the economic recovery, and with it a bit of a surge in advertising, will briefly raise questions about whether the decline of mainstream media was overblown. Social media pros will wring their hands, wondering if that's true. It won't be. The world, as Roland of Gilead often says, has moved on.

  3. Throwing in my two cents…the economic recovery, and with it a bit of a surge in advertising, will briefly raise questions about whether the decline of mainstream media was overblown. Social media pros will wring their hands, wondering if that's true. It won't be. The world, as Roland of Gilead often says, has moved on.

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