I’m a what? And I have to wear that?

Just like Jason Falls, Paul Gillin and Lindsay Lebresco I was intrigued by the box that was delivered to my office last week from Gas Pedal. Holiday candy? A new tech gadget? No, wait…Andy sent me another copy of his book!  No. I unwrapped to my dismay a very large, yellow, personalized t-shirt. Thanks Andy. The obvious idea behind the t-shirt is to promote the “Word of Mouth Supergeniuses” conference taking place right here in Chicago on December 16. And it worked.

Safe and sound at home in my new large, yellow, personalized t-shirt

I’ve been able to get to know Andy better through CME Group’s affiliation with the Social Media Business Council, and I have to admit that Andy is a great example to follow. Why? Well, you can see the photo of me wearing the very large, yellow, personalized t-shirt and in fact I’m wearing it now as I blog. Yes, he’s that good because this t-shirt is reallyis very large, yellow and personalized. But Andy knows that word of mouth is a driving force in marketing, and if he can use a simple thing like a t-shirt with the discount code “ALLANISMYHERO” to get you a $101 discount on the price of a ticket — well you get it too.

And if you look at the event agenda this really has the foundation to be a great program. In addition to the people mentioned above, you’ll be able to hear from Olivier Blanchard, Rick Murray, Rod Brooks (PEMCO), Matthew Guiste (Starbucks) and more.

There’s still time to register for this event here and be sure to use the “ALLANISMYHERO” for your discount. And of course if you let me know ahead of time that you’re coming I can even arrange for a personal tour of our trading floors. Not even Andy can offer that and the t-shirts at CME Group are way better. See you in Chicago!