Comments on: 5 Ways to Combine Traditional & Social Media in B2B http://www.b2bvoices.com/2009/12/5-ways-to-combine-traditional-social-media-in-b2b/ Thoughts on B2B marketing and PR in the new age..... Fri, 23 Jul 2010 20:12:51 -0700 http://wordpress.org/?v=2.8.3 hourly 1 By: Aaron Pearson http://www.b2bvoices.com/2009/12/5-ways-to-combine-traditional-social-media-in-b2b/comment-page-1/#comment-118 Aaron Pearson Fri, 11 Dec 2009 14:32:01 +0000 http://www.b2bvoices.com/?p=371#comment-118 Thanks Lauren. One of the differences between B2B and B2C in this area, according to <a href="http://www.webershandwick.com" rel="nofollow">Weber Shandwick's</a> research, is that C-level executives in B2B companies are more appreciative of social media as a way to judge the reputations of themselves, their competitors and their vendors and partners, generally by a 10-12 point margin compared to B2C execs. Perhaps because they haven't had the same access to traditional market research. At any rate, it illustrates the online/offline reputation connection for B2B companies. Thanks Lauren. One of the differences between B2B and B2C in this area, according to Weber Shandwick’s research, is that C-level executives in B2B companies are more appreciative of social media as a way to judge the reputations of themselves, their competitors and their vendors and partners, generally by a 10-12 point margin compared to B2C execs. Perhaps because they haven’t had the same access to traditional market research. At any rate, it illustrates the online/offline reputation connection for B2B companies.

]]> By: Lauren Vargas http://www.b2bvoices.com/2009/12/5-ways-to-combine-traditional-social-media-in-b2b/comment-page-1/#comment-116 Lauren Vargas Fri, 04 Dec 2009 14:36:09 +0000 http://www.b2bvoices.com/?p=371#comment-116 Right on! Social media is about relationships...isn't that what any business creates to achieve their ultimate goal? Thank you for the shout out. We not only help aggregate the intelligence but help the engagement process with a workflow. This way you can enterprise the company and stop treating social media as an isolated function.<br><br>Lauren Vargas<br>Community Manager at Radian6<br>@VargasL Right on! Social media is about relationships…isn't that what any business creates to achieve their ultimate goal? Thank you for the shout out. We not only help aggregate the intelligence but help the engagement process with a workflow. This way you can enterprise the company and stop treating social media as an isolated function.

Lauren Vargas
Community Manager at Radian6
@VargasL

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