Written on 9 November 2009 at 21:10 by Kate Brodock

Using Social Media in the Banking and Financial Sectors

Filed under Resources {10 comments}

Allan wrote a post in July on building a social media marketplace in financial services.  There have been a few posts in recent news that highlight this issue of using social media concepts and tools in the banking and financial sectors, so I thought I’d take a moment to highlight a few.

  • Banks & Social Media – Will Slow & Steady Win the Race? (B2B Bliss) “It’s clear social media is changing the industry.  But, engagement is a different story.  Regulations and compliance issues still hamper many banks from embracing the truly “open transparency” social media requires.”
  • 5 Ways Banks are Using Social Media (Mashable) “By embracing the most popular tools available, the industry has also been embracing the best of what social media culture has to offer, and smaller, community banks seem to be leading the charge when it comes to social media innovation.”

Update: An article with thoughts from some one of our readers, @podcaststeve, “Bankers conference highlights opportunities, pitfalls of social networking” (In NJBIZ)

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  • electrouncle

    Hi I´am Boris from Germany. And I´am a Finance 2.0 Blogger. I take part at the Somesso discussion round and I´liked the viceral business presentation. Maybe you are interested in whats happening in the german finance industy. If you are you should visit my blog http://www.finance20.de or follow me on twitter @electrouncle. I would be very delighted if you did.

  • Ashley Baum

    Unfortunately the “Banks and Social Media” and “Integrated Social media + financial marketing” links are both broken. Articles did look interesting to read though.

  • http://www.smarsh.com/blog Adam Bullock

    Really great resource for a solid amount of information – bookmarked, and appreciated!

  • Kellie

    Thanks for mentioning my blog post “Banks & Social Media – Will Slow & Steady Win the Race?” Glad you found it useful. Appreciate the other resources as well!

  • PatAllen

    Thanks for this list of social media and financial services.

    I thought you might also be interested in knowing about AdvisorTweets.com, a site that aggregates the tweets of the U.S. financial advisors who are “early” adopters of Twitter. My firm Rock The Boat Marketing specializes in digital marketing strategy for investment companies, and we developed AdvisorTweets as a means of better understanding what's on advisors' minds.

  • http://www.2828.bz/ Stephen

    To be clear, I’m a huge cheerleader for the potential of social media and, more broadly, digital communications to elevate B2B communications programs. Who wouldn’t want to embrace communications channels that tend to be more measurable, more transparent, and more conversational? Research consistently shows that the most important form of marketing communications is word of mouth, and social media benefits from many of the personal, trusted characteristics of word of mouth.

  • http://www.2828.bz/ Stephen

    To be clear, I’m a huge cheerleader for the potential of social media and, more broadly, digital communications to elevate B2B communications programs. Who wouldn’t want to embrace communications channels that tend to be more measurable, more transparent, and more conversational? Research consistently shows that the most important form of marketing communications is word of mouth, and social media benefits from many of the personal, trusted characteristics of word of mouth.

  • http://www.2828.bz/ Ricky

    Remember, social media is part of a larger integrated marketing communications strategy, social media alone probably isn’t going to achieve your objectives, but integrated with other elements such as events, PR, direct selling, etc. can be more potent.

  • http://www.2828.bz/ Ricky

    Remember, social media is part of a larger integrated marketing communications strategy, social media alone probably isn’t going to achieve your objectives, but integrated with other elements such as events, PR, direct selling, etc. can be more potent.

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