Comments on: Toro Pioneers Influencer Relations to Grow Commercial Business http://www.b2bvoices.com/2009/10/toro-pioneers-influencer-relations-to-grow-commercial-business/ Thoughts on B2B marketing and PR in the new age..... Sun, 21 Feb 2010 19:40:13 -0800 http://wordpress.org/?v=2.8.3 hourly 1 By: Rachel Happe http://www.b2bvoices.com/2009/10/toro-pioneers-influencer-relations-to-grow-commercial-business/comment-page-1/#comment-101 Rachel Happe Fri, 30 Oct 2009 16:57:21 +0000 http://www.b2bvoices.com/?p=307#comment-101 Not sure if Michael Happe is related to me (my extended family is huge... I can't keep track...) but he sounds smart, so I'll assume he's a relative :)<br><br>This is a great story and is pretty consistent with the message that a lot of people working is social media are trying to reinforce. If a company was good at relationships to begin with - social media just super-charges that and gives a business more tools to keep in touch. If a organizations wasn't great with relationships to start, there is a lot of work to do before social media can *really* help. Not sure if Michael Happe is related to me (my extended family is huge… I can't keep track…) but he sounds smart, so I'll assume he's a relative :)

This is a great story and is pretty consistent with the message that a lot of people working is social media are trying to reinforce. If a company was good at relationships to begin with – social media just super-charges that and gives a business more tools to keep in touch. If a organizations wasn't great with relationships to start, there is a lot of work to do before social media can *really* help.

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