Comments on: Using video as a B2B marketing tool

By: Using video in your B2B marketing mix | Ad Your Comment Here

Using video in your B2B marketing mix | Ad Your Comment Here — Thu, 24 Sep 2009 20:53:24 +0000

[...] You can read more about things to think about when using video in your B2B organization, and a few ideas to get started. [...]

By: B2B Web Strategy Blog - eMagine » Video: the best B2B marketing tool you’re probably not using

Thu, 24 Sep 2009 18:05:14 +0000

[...] no doubt deep-rooted, quasi-Freudian reasons for why this might be, in favor of pointing you to a nifty post by Kate Brodock on B2B Voices, who reasons: “It can be easy to implement, it’s visual – which is one of the [...]

By: Cortney Rhoads

Cortney Rhoads — Sun, 20 Sep 2009 23:05:48 +0000

Good post. Another tool for videos is to use them to disseminate study or survey data. Use one of your more dynamic spokespeople and tape them delivering the data in short sound bites and use some nice visual charts. It is a great addition to the company website and you can make several of them easily.

If you are promoting an event you can also interview key decision makers in the field or at the company, perhaps academics or advisory board members if applicable and them post them up on the site the day of the event. If you don't have the capabilities in-house you can use Snippies (http://www.snippies.com) or a similar company.

By: Doug Kessler

Doug Kessler — Mon, 07 Sep 2009 11:02:50 +0000

Good one. We're using video more and more with our B2B clients. For tech companies, quick, breezy product demos can work really well. Can be as simple as screenshots with audio.

We've also done customer tesimonials and a video shot in a small village in rural India (for a solar powered mobile telecom client).

I agree with your views on 'virals'. When we do them we don't expect them to 'go viral' -- we make sure we distribute them everywhere they're relevant.

By: eputkonen

eputkonen — Sat, 05 Sep 2009 17:41:03 +0000

Tips videos…help out those in the industries of your best clients…or in your own field (give away some content). It establishes you as an expert and once someone has gained info of value from you…they are more likely to use you. People inherently want to help out those who helped them already.

More generically, for those thinking about video or brainstorming, there is a free ebook called “The New Rules of Online Video for Businesses” at http://www.peekproductionsvideo.com/the-new-rul...

It is released under creative commons.