Comments on: Using video as a B2B marketing tool

By: Matt Williams

Matt Williams — Sat, 11 Jun 2011 14:12:00 +0000

Pretty good post. The information has been quite interesting. Make sure that every clip for B2B video marketing is created to capture attention.Maximize resources that you have to come up with videos that will not look lifeless. Marketing Software | Sales Force Automation Software

By: Smart ways to use videos for b2b marketing | NexSales - B2B LeadZine

Smart ways to use videos for b2b marketing | NexSales - B2B LeadZine — Fri, 20 May 2011 12:57:43 +0000

[...] are a few ideas from B2B Voices(http://www.b2bvoices.com/2009/09/using-video-as-a-b2b-marketing-tool/) on what could make a good B2B video and how b2b marketers can use videos as a tool: Share [...]

By: Using video as a B2B marketing tool | B2B Voices « theb2bvideoblog

Using video as a B2B marketing tool | B2B Voices « theb2bvideoblog — Tue, 12 Apr 2011 19:56:00 +0000

[...] Using video as a B2B marketing tool | B2B Voices. [...]

By: The New Social Media App: F2F | B2B Voices

The New Social Media App: F2F | B2B Voices — Wed, 17 Mar 2010 04:05:27 +0000

[...] We continue to experiment with FlipCams at the exchange for internal and external purposes. This year Iwas able to quickly interview each person from the exchange who particpated on a panel discussion. On the last day of the conferece we had posted the videos to our intranet for employees (as of the end of business today we’ve had more than 1,000 views of the videos by our approximately 2,000 employees). I have come to appreciate the portability, ease of use, and quickness of these cameras. Kate talked more about how B2B companies can use video here. [...]

By: video seo

video seo — Tue, 16 Mar 2010 10:25:02 +0000

A lot of B2B marketing professionals or departments have wondered what, if any, benefit they would get out of adding social media

By: video seo

video seo — Tue, 16 Mar 2010 03:25:02 +0000

A lot of B2B marketing professionals or departments have wondered what, if any, benefit they would get out of adding social media

By: Using video in your B2B marketing mix | Ad Your Comment Here

Using video in your B2B marketing mix | Ad Your Comment Here — Thu, 24 Sep 2009 20:53:24 +0000

[...] You can read more about things to think about when using video in your B2B organization, and a few ideas to get started. [...]

By: B2B Web Strategy Blog - eMagine » Video: the best B2B marketing tool you’re probably not using

Thu, 24 Sep 2009 18:05:14 +0000

[...] no doubt deep-rooted, quasi-Freudian reasons for why this might be, in favor of pointing you to a nifty post by Kate Brodock on B2B Voices, who reasons: “It can be easy to implement, it’s visual – which is one of the [...]

By: Cortney Rhoads

Cortney Rhoads — Sun, 20 Sep 2009 23:05:48 +0000

Good post. Another tool for videos is to use them to disseminate study or survey data. Use one of your more dynamic spokespeople and tape them delivering the data in short sound bites and use some nice visual charts. It is a great addition to the company website and you can make several of them easily.

If you are promoting an event you can also interview key decision makers in the field or at the company, perhaps academics or advisory board members if applicable and them post them up on the site the day of the event. If you don't have the capabilities in-house you can use Snippies (http://www.snippies.com) or a similar company.

By: Doug Kessler

Doug Kessler — Mon, 07 Sep 2009 11:02:50 +0000

Good one. We're using video more and more with our B2B clients. For tech companies, quick, breezy product demos can work really well. Can be as simple as screenshots with audio.

We've also done customer tesimonials and a video shot in a small village in rural India (for a solar powered mobile telecom client).

I agree with your views on 'virals'. When we do them we don't expect them to 'go viral' -- we make sure we distribute them everywhere they're relevant.