Our own B2B Voices co-founder, Allan Schoenberg, is a tried and true case study that deserves mention, and B2B financial services marketers can learn a lot from him. One of the leaders in the social media movement within the financial services sector, Allan heads up corporate communications for the CME Group. He has done several interviews regarding his social media strategy in this challenging industry. I’ve listed and credited the locations of these interviews below.
Exchanges, Banks and Brokerages Start Tweeting via Wall Street and Tech
How CME Group connects with the financial industry through Twitter via Blog Council
PR Rock Stars: A Conversation with Allan Schoenberg via Communications Conversations
You can follow Allan on Twitter at @allanschoenberg.
